HPA Guidelines

    Focus Items

     

    •  Focus on the racetrack pods needs to be Holiday Product. (Merchandising suggestions are on the HF APP)
      • The blooming pod should be floral.
      • The secondary racetrack pod should be Holiday Décor items.

    • New Markdown protocol has been rolled out.
    • Tom the Turkey has a very low sell through. Work them near the registers is possible if not they need to go at the front of a pod in the back row.
    • Goldfish Baskets need to be at the front of the HB Pod.
    • Third party product needs culling and watering. PW Holiday/Permanent racks, Altman, and Planview (make sure shippers are moved off CC racks)

       

       The Plant Company

      • Holiday Sale Items

      • Replenishment schedule has been sent out.
      • Need to cull and water their product next week.
      • All product needs to be taken out of cardboard and plastic trays except for PW Littles.
      • Holiday racks need to be pallet jacked into HPA for watering.
      • Spath in jars need to be thrown away. 100% loss
      • More POP for permanent racks will be sent to the farm in December.
      • Keep PW Holiday racks for our 4in Product.

       

      Tropical Event

      • New Tropical Event starts December 26th.
      • This will need to be set before we go on Holiday Break.
      • Start working with stores to get space.

       

       PW Product

      • IL, IN, MN,WS- 50% Off All Product
        • The plant company has their own skus so we can continue to sell ours if we can keep it separate and it still looks good enough to sell.
        • Transfer all PW product to one store per supervisor
        • Start converting PW POD to your new 4” foliage destination POD.
        • Continue to NOT markdown product.
      • STL -BACK TO FULL RETAIL
        • Work product on pods with Home Décor.
        • STL will continue till Jan.

       

      4 in Foliage Pod

      • Product should be striped on top of the pod in trays.
      • Bottom of pods can be blocked in tray

         

         

         

        Thank you for all you do and have a great week!

         

         

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