HPA Guidelines

Shipping Plan

 

  • 1/19 – Ship All, but allow skips
    • Marion
  • 1/26 – Ship A & B stores & all STL
  • 2/2 – Ship All
    • V-Day/CNY round 1 (big specialty order)
  • 2/9 – Ship All
    • V-Day round 2 (floral push)
  • 2/16 – A Volume
  • 2/23 – TBD, maybe skip week

Tropical Event

  • 12/29 until Spring- Attached is the Phase II playbook. Store Managers will be getting it 1/12 week.
  • Home Depot does this event so we can secure space for V-day until Mother’s Day.
  • We will need to start adding table space along with pallets of Tropical’s.
  • $12.98 Foliage & $12.98 DND Bromeliads should be worked on an event table if possible.
  • This space should transition into your V-day Table.

 New Vigoro

  • This product will replace your PW POD space.
  • On Thursday 1/8, The group of $12.98 varieties will get reduced from $14.98 to $12.98.
  • Trop event table is a great space to showcase $12.98 product.
  • You do not need to re-sticker or remove pot covers.
  • Grower pot foliage and pot cover foliage SHOULD be merchandised together.
  • 1/19 Order will be our first NEW Vigoro order.
  • This will give you 2 weeks to sort varieties between the 2 PODs.
  • By the end of January, you will have a new 12x24 POD sign calling out the $12.98 retail.
  • 5x8 Signs will be shipped this week.

 Drop N Decorate Bromeliads

Merchandising Notes

  • Trop event Table with 12.98 Sign
  • Floral POD with 12.98 Sign
  • Left on Rack with 12.98 sign
  • Product is shipping in with a plastic sleeve
    • Please leave sleeve on but pull it down so customers can see the color and flower.
    • The sleeve will help protect it from cold damage.
  • 5x8 Signs have been shipped.

HPA signage

 

  • Stores will receive new 12x24 signage in the spring sign kit

 

4in Foliage

  • This product should be merchandised on empty PW Racks.
  • In 2026 we will have $5.98 & $7.98 retails.
  • 98 will have pot cover so it’s easy for you to tell the difference.
  • Please work on securing 1 rack for each price point and finding space for it.

Holiday Product

  • Please toss any remaining holiday sale product.

Cold Damage

  • Make sure product is protected the next couple of weeks.
  • If you see any cold damage when you return to stores, please contact your district ASAP.
  • Take a lot of pictures.

Specialty Spotlight

  • We will no longer be shipping in this program.
  • This program will now be on social media.

 

The Plant Company

 

  • All Holiday PW needs to be tossed.
  • Be aggressive tossing older product when new shipments arrive.

 

Plainview/Altman

 

  • Schedules have been sent out.
  • Fresh racks should be placed in the Tropical Event.

Cull tired unsellable product

     

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